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For 50 Years Feder’s Distributors Have Offered Personalized Service for Customers Buying Appliances

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Westsiders can still speak to an experienced sales person at Feder's Distributors, the family-owned appliance supplier on 7th Street and Colorado Avenue in Santa Monica. Entrance to the Feder's warehouse is in the alley behind the building. It is stocked with a wide range of appliances, including air conditioners, refrigerators, dishwashers, and more, all from a variety of top brands. 

Feder's Distributors was established in 1967. The company came into being after Israeli immigrant Arie Feder began selling appliances as a way to earn extra money. The side venture became so successful that Feder decided to direct all of his energy towards growing the promising new business. Half a century later, there are two locations: the original location in North Hollywood, and the Santa Monica location, which opened four years ago.

FedersThe Feder’s crew prides itself on offering personalized service. From left, Edgar De la Cruz, Victor Gomez, Juan Perez, Max Velasquez, Joe Levi, Sam Chea, Kevin Mata, Janice Davis, Raul Gomez, and Divi Gonzalez.

One major advantage that sets Feder's apart from chain appliance dealers is their immense product knowledge. Combined, the company's employees have over 100 years of industry experience. Besides expertise, Feder's also keeps all of their products in stock on-site, so shoppers don't have to wait for their newly purchased appliance to be ordered before delivery.

Two familiar faces are running the Santa Monica office. Store manager, Joe Levi, is a former Carlson’s employee. He commented, "My favorite part of my job is engaging with people." Joe is a 36-year appliance industry veteran.A former Barrett’s Appliance employee is Janice Davis. She shared that she doesn’t mind commuting from the South Bay to Santa Monica each day. She explained, “Being able to work at a company like Feder's makes it well worth the drive."
Today, Arie Feder's son, Marcus Feder, is at the helm, making Feder's Distributors one of the last family-owned appliance dealers on the Westside. This year, the company is celebrating its 50th anniversary. "It makes me and my family proud," Marcus said of the milestone. "I'm happy to be a part of the legacy of a family-run business."

Feder's will be holding a 50th Anniversary private sale in May. In addition to markdowns, there will be giveaways, too. Lunch will also be served. Call the store for date and time.
For more information about Feder's Distributors and their products, call 310-450-8585. 



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